
March 2025
When Your Forecast Gets Reality-Checked
I worked with a Perth hospitality group last month whose projections looked pristine on paper. But they'd missed seasonal variations specific to WA tourism patterns. Sometimes the gap between theory and practice teaches you more than any textbook.
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What We're Seeing in 2025
The finance teams reaching out to us this year are asking different questions than they did eighteen months ago. Less focus on aggressive growth projections, more interest in understanding their burn rate at various revenue levels.
I think this reflects broader market conditions – businesses want models that help them navigate uncertainty rather than just forecast a single outcome. And honestly, that's probably a healthier approach regardless of economic climate.
We're also seeing more interest in integrated models that connect financial projections with operational metrics. Companies realize that understanding the relationship between customer acquisition costs and lifetime value matters more than hitting arbitrary revenue targets.